Change Up Entertainment, an independent recording label specializing in hip hop and R&B, was started in 2009 to embrace the varied and continuously unheard voices of a new music generation. This fearless team, operating out of the San Francisco Bay Area, is on a mission to break preconceived concepts of the typical West Coast hip hop sound, by offering artists the platform to focus on music at its core....Those early years of hard work have paid off for the label and its commitment to innovation, with a firm resolve to break the industry’s status quo, has only deepened. Now, its dedicated management team is pleased to have curated conscious talent, who are driven by creativity, passion, and equal desire while making art that represents the rich culture residing in the Bay Area. The roster boasts an array of talent including Kidd AmiLLeon, Champlu, bE!, and Vinnie maze, all with exciting projects recently released and still more to come.
Join @champlu_cue, @justbe_cue & @tha_elohsee , #TONIGHT, @811parliament in #OAKLAND, with some very special guests. We’re guests, at a very special event, with some very special artists…all are welcome @BloodSweatTearsAndInk #SpeakEasy @ChangeUp_Ent #ChangeUpEnt #Almightydjs #HipHop #Poetry #SpokenWord #LiveMusic #LiveComedy
bE! (@justbE_CUE) x “Potent” ft. Beejus (@Beejus) OFFICIAL VISUAL by Andrew Elsayid (@AndrewIneffable)
RATE/COMMENT - Tell us how you feel | SUBSCRIBE/SHARE - if you’re into it…bE! (@justbE_CUE) - “Potent” ft. Beejus (@Beejus) Shot & Edited by Andrew Elsayid (@AndrewIneffable) Music produced by Space Cadet & also features vocal contributions from Jaffi Jay.
Special thanks, to the aforementioned, as well as Beejus’ daughter, Amiya, our family Djay Drane & LG, the new friends you see pictured, folks edited out, BART, for not giving us permission that we never asked for and YOU, for watching.
🎥 ANNOUNCEMENT🚉 #POTENT Ft. @beejus510 #MUSICVIDEO #ThisFRIDAY August 22nd 👏✊👌@ohsamabinrappin @lg3000 @djaydrane @leakisa4letterword and the willing rapid transiters of the #BayArea That nose pick 😂 #ChangeUpEnt
We’ll be shooting a video for bE!’s new single, “Potent” ft. Beejus, and would love for you to be a part of it. It’s scheduled for THIS SATURDAY (7/19) and RSVP is required. Feel free to respond directly to this email, for confirmed times and locations…
The first ever “Free Spirit Day Party”, brought to you by Beejus, ChangeUp Entertainment & Unusual Suspects. This event also doubled as bE!’s official birthday celebration. We thank everyone who helped put this together and, what’s more, all of our friends, family & supporters, who allow us to continue to do what we love.
Director Brian Storm brings you the official visual to the first single from San Francisco artist Lyrical Tone’s “Live Forever Vol. 3” ft. ChangeUp Ent. Artist bE! and fellow LLF artist Troy. Golden State of mind features production by San Francisco beat makers The Blacksmiths.
"Live Forever Vol. 3", is the third installment from San Francisco MC Lyrical Tone. Live Forever Vol. 3 features LLF artists DB & Troy along with Vocals from Bianca K, ChangeUp Ent artists bE! & Champlu, Johnny Kap, DJ Pause, MerksVillian, Big Vic, Isaiah Eugene and Torin Martinez.
Live Forever Vol. 3 is dedicated to the memory of Lyrical Tone’s grandfather Robert Mason Jr who passed away from cancer May 13. 2013.
in case you missed @bigreidradio & @Love_N_Success, interviewing @justbE_CUE, yesterday, here it is! Much love, to anyone who tuned in & #TheMidDayMixUpCrew. Make sure to tune in, every weekday - KCRH 89.9 FM